Brand orientation is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization
Support and Resistance
A support level is a price level where the price tends to find support as it is going down. This means the price is more likely to bounce off this level rather than break through it. Resistance level is the opposite of a support level
Incompatibility thesis in is an argument in research methodology about incompatibility of quantitative research and qualitative research paradigms in the same research. This thesis is based on philosophies of post-structuralism.